Ornamental chicken breeding clubs have emerged in Indonesia, Thailand, North America and even European countries such as the UK and France. Malaysia is however the epicenter of this cultural phenomenon. These chickens are prized for their build, size, behavior and showmanship by their owners and competitions or beauty contests as they are often described are held almost every week in at least one village in Malaysia. Judges sit around a square table inspecting each chicken for a few minutes trying to determine a champion specimen in its own weight class based on its stance, temperament and physical assets like wings, tails and comb. The walk or strut by an ornamental chicken in a beauty contest, much like a runway model, constitutes a large part of the scoring system. (Photo by Ernest Goh/2013 Sony World Photography Awards)

Ethnic Miao men wearing traditional masks smear dust on a woman's face to wish her good luck during local celebration event for Lunar New Year in Liuzhou, Guangxi Zhuang Autonomous Region, China, February 16, 2016. (Photo by Reuters/Stringer)

Bikini-clad women ski as they are led by a car during a performance on the frozen Yenisei River outside Krasnoyarsk, Siberia, Russia, March 20, 2016. The performance, entitled “Siberian Spring's Strings” and created with the participation of artist Vasily Slonov, marked the day of spring equinox (vernal equinox), according to organizers. (Photo by Ilya Naymushin/Reuters)

The Villarrica Volcano is seen at night from Pucon town, Chile, July 12, 2015. Villarrica, located near the popular tourist resort of Pucon, is among the most active volcanoes in South America. (Photo by Cristobal Saavedra/Reuters)

A man holds a child after rescuing him from a kindergarten affected by a fire at a commercial building, in Ningde, Fujian province, China, September 16, 2015. According to local media, more than 260 people were evacuated due to the fire, which broke out Wednesday morning. No causalities have been reported and the cause of it is still unknown. (Photo by Reuters/China Daily)

A woman made up as a skull participates in Day of the Dead festivities in Mexico City, Thursday, October 27, 2016. The holiday honors the dead as friends and families gather in cemeteries to decorate their loved ones' graves and hold vigil through the night on Nov. 1 and 2. (Photo by Marco Ugarte/AP Photo)

Models present Victoria Secret Fantasy Bras priced at $2 million each during a media preview of the Singapore JewelFest in Singapore October 8, 2015. The festival which is in its 13th year, sees over 42 Asian designers participating and over $300 million worth of jewels for sale. It opens from October 9 to 18. (Photo by Edgar Su/Reuters)

Rowers enter in Canaregio river during the 42nd Venice Vogalonga on May 15, 2016 in Venice, Italy. 42 years ago a group of Venetians, both amateur and professional rowers, came up with an idea of non-competitive race in which any kind of rowing boat can take part. The first Vogalonga began with the message to protest against the growing use of powerboats in Venice and the swell damage they do to the historic city. (Photo by Awakening/Getty Images)