A man dressed as Father Frost, Russian equivalent of Santa Claus, sits by the fire with a reindeer Yakut, marking winter solstice at the Royev Ruchey Park of Flora and Fauna in the Siberian Taiga wood in the suburbs of Krasnoyarsk, Russia, December 21, 2016. (Photo by Ilya Naymushin/Reuters)

Festival goers kiss in the “Silent Disco” at the “Music in the Park” stage during the 50th Montreux Jazz Festival, in Montreux, Switzerland, July 9, 2016. (Photo by Anthony Anex/EPA)

South African surfer Andy Marr rides a wave at Dungeons offshore reef in the Atlantic Ocean outside Cape Town, South Africa, 01 September 2016. The big wave surfing season is at its peak with winter swells driven by storms in the South Atlantic breaking on the Cape's outer reefs providing good conditions. Big wave surfers are competing in the 2016 Striped Horse Challenge and Rebel Sessions big wave competitons symultaneously throughout the season. (Photo by Nic Bothma/EPA)

A woman spits red paint as if it is blood protesting against bullfights in Madrid, Spain on March 27, 2016. Anti-bullfighting protesters have turn the iconic square of “Puerta del Sol” into a bullring. Protesters, almost naked covered with red paint as if it was blood, have demanded the abolition of bullfights under the slogan “The bull suffers!”. (Photo by Marcos del Mazo/Pacific Press)

A boy runs with a burning barrel soaked in tar at the annual Ottery St Mary tar barrel festival on November 5, 2015 in Ottery St. Mary, England. The tradition, which is over 400 years old, sees competitors (who must have been born in the town to take part) running with burning barrels on their backs through the village, until the heat becomes too unbearable or the barrel breaks down, starting with junior barrels carried by children and continuing all evening with ever larger and larger barrels. The event, which has been threatened with closure on previous years due to increasing public liability insurance costs, raises thousands of pounds for charity and attracts spectators from around the world. (Photo by Matt Cardy/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Men dressed as soldiers pose with models before the opening of the Gamescom 2013 fair in Cologne,Germany, on August 23, 2013. The Gamescom convention is Europe's largest video games trade fair. (Photo by Ina Fassbender/Reuters)

Dancers from the British theater company Motionhouse perform a show with excavators entitled “Traction” on the Prado beach in Marseille, France, on May 10, 2013. (Photo by Boris Horvat/AFP Photo)