Kamaz Russian driver Eduard Nikolaev, co- driver Evgeny Yakovlev and mechanic Vladimir Rybakov compete during the 2018 Dakar Rally' s Stage 13 between San Juan and Cordoba in Argentina, on January 19, 2018. (Photo by Franck Fife/AFP Photo)

Joseph Ford is a 39-year-old photographer from Brighton, UK. He creates images seamlessly camouflaging people into backgrounds using knitwear made by Nina Dodd. It can take Dodd, 51, up to 40 hours to knit one item of clothing. This image of a man posing in knitwear, camouflaging into tiles of the steps and wall, is a personal favourite of Joseph’s. (Photo by Joseph Ford/South West News Service)

A woman is helped out of the wrecked car of a train that derailed at the station of Pioltello Limito, on the outskirts of Milan, Italy, Thursday, January 25, 2018. Italian officials said that the commuter train derailed in northern Italy, killing some people, seriously injuring 10 and trapping others heading into Milan at the start of the work day. (Photo by AP Photo/Stringer)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Crocodile meat parts stands on display on Huangsha Seafood Market in Guangzhou, Guandong Province, China, 20 January 2018. Tsukiji Market of China or Huangsha Seafood Market is biggest one in Southern China and one of the biggest in China, as there are literally hundreds of different varieties of fish and seafood scattered throughout the market. (Photo by Aleksandar Plavevski/EPA/EFE)

A wax figure of President William Howard Taft is seated in the front seat with his detached head in the back after it was purchased from an auction of the Hall of Presidents Museum, which closed in November, in Gettysburg, Pennsylvania, U.S. January 14, 2017. (Photo by Mark Makela/Reuters)

A man rides a horse through flames during the annual “Luminarias” celebration on the eve of Saint Anthony's day, Spain's patron saint of animals, in the village of San Bartolome de Pinares, northwest of Madrid, Spain, January 16, 2017. (Photo by Paul Hanna/Reuters)

Shane Baker of Minnesota poses for a photo with adult film actress Rachel Starr at the Pornhub booth at the 2017 AVN Adult Entertainment Expo at the Hard Rock Hotel & Casino on January 18, 2017 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)