Participants climb a 10km muddy obstacle course during the “Run Mud” race, on March 29, 2019 in the Israeli mediterranean coastal city of Tel Aviv. Over 6,000 participants took part in the obstacle race, with up to 18 artificial obstacles on three tracks (10 km, five km or two km). (Photo by Jack Guez/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A bear that wandered into a University of Colorado Boulder dorm complex falls from a tree after being tranquilized by Colorado wildlife officials on April 26, 2012. Colorado wildlife official Jennifer Churchill said that the 200-pound male bear was tagged and relocated to a remote Rocky Mountain area. The bear was hit by two cars on May 3 and died. (Photo by Andy Duann)

“The Siege of Sidney Street, popularly known as the “Battle of Stepney”, was a notorious gunfight in London's East End on the 2nd of January 1911. Preceded by the Houndsditch Murders, it ended with the deaths of two members of a supposedly politically-motivated gang of burglars supposedly led by Peter Piatkow, a.k.a. “Peter the Painter”, and sparked a major political row over the involvement of the then Home Secretary, Winston Churchill”. – Wikipedia

Photo: Scots Guards and police on duty during the “Siege of Sidney Street” in east London. (Photo by Central Press/Getty Images). 3rd January 1911