JAPAN: A businessman stands at a pond in the Kyu-Shiba-rikyu Garden on a warm and sunny day in Tokyo, Japan, March 18, 2016. (Photo by Thomas Peter/Reuters)

VIETNAM: A Vietnamese woman, wearing the traditional “ao dai” long dress, poses for photos along peach blossom flowers ahead of the Vietnamese “Tet” (Lunar New Year festival), in a field in Hanoi, Vietnam, February 2, 2016. (Photo by Reuters/Kham)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

In this June 6, 1966 file photo, civil rights activist James Meredith pulls himself across Highway 51 after being shot in Hernando, Miss. Meredith, who defied segregation to enroll at the University of Mississippi in 1962, completed the march from Memphis, Tenn., to Jackson, Miss., after being treated for his wounds. (Photo by Jack Thornell/AP Photo)

A demonstrator wearing a mock school uniform costume is pictured next to a traffic police officer during a rally held to support women's rights to an abortion in Santiago, Chile, July 25, 2015. (Photo by Ivan Alvarado/Reuters)

In this Tuesday, July 14, 2015, photo, Phoe Thaw, center, a member of the White New Blood lethwei fighters club, a Myanmar traditional martial-arts club which practices a rough form of kickboxing, stretches during a practice session in their gym on a street in Oakalarpa, north of Yangon, Myanmar. Three of the club's members competed this summer on a stage a world away from the street gym: a mixed-martial-arts “One Championship” event broadcast globally on cable television networks, where fighters could receive $1,000 for each fight, according to coach Myint Zaw who started the traditional fighters' club 15 years ago. (Photo by Gemunu Amarasinghe/AP Photo)

Tibetan boys dressed in traditional attire take part during a function organised by the Tibetan Refugee Community in Nepal,commemorating the 25th Anniversary of the Nobel Peace Prize conferment to exiled Tibetan spiritual leader Dalai Lama and the 66th International Human Rights Day in Kathmandu December 10, 2014. Nepal ceased issuing refugee papers to Tibetans in 1989 and recognizes Tibet to be a part of China. (Photo by Navesh Chitrakar/Reuters)