The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A penitent called “Morion” checks his mobile phone in Mogpog town on Marinduque island in central Philippines April 14, 2014. During the annual festival, masked and costumed penitents called “Moriones” dress in attire that is the local interpretation of what Roman soldiers wore during biblical times. Holy Week is celebrated in many Christian traditions during the week before Easter. (Photo by Erik De Castro/Reuters)

Swiss police officers stand beside of mock gates of the NEAT Gotthard Base Tunnel inside the event hall for the upcoming opening ceremony near the town of Erstfeld, Switzerland May 31, 2016. The celebrations of the opening of the Gotthard Base Tunnel will start on June 1, 2016. With a length of 57 km (35 miles) crossing the Alps, the Gotthard Base tunnel is the world's longest train tunnel. (Photo by Arnd Wiegmann/Reuters)

A passenger without pants waits for the subway train during “The No Pants Subway Ride” in Mexico City January 11, 2015. The event, the fifth organized in Mexico, is an annual flash mob and occurs in different cities around the world, according to its organisers. (Photo by Edgard Garrido/Reuters)

School children celebrate after being rewarded for their dance performance during India's Independence Day celebrations in Chandigarh, India, August 15, 2015. Indian Prime Minister Narendra Modi's independence day speech focused on measures his “Team India” had rolled out to include millions of poor Indians in the banking and insurance systems, policies for workers and farmers and successes in the fights against inflation and corruption. (Photo by Ajay Verma/Reuters)

An injured boy who is undergoing surgery, after he was injured in what activists said was an airstrike by forces loyal to Syria's president Bashar al-Assad, rests inside a field hospital in the Douma neighborhood of Damascus, Syria December 5, 2015. Douma in Syria, an area controlled by rebels fighting to topple President Bashar al-Assad, has been shelled continuously for the past three years. The injured are taken to basements and shelters transformed into field hospitals run by medical staff who have stayed in the battered neighbourhood of Damascus. (Photo by Bassam Khabieh/Reuters)

Guards wait for the start of former Egyptian President Hosni Mubarak's funeral at Field Marshal Mohammed Hussein Tantawi Mosque east of Cairo, Egypt on February 26, 2020. (Photo by Amr Abdallah Dalsh/Reuters)

Members of the Israeli Mermaids Community bathe in the sea with a mermaid tails at the beachfront in Bat Yam, near Tel Aviv, Israel, Saturday, May 23, 2020. Members of the Israeli mermaid community gathered at the beachfront to mark the beginning of the bathing season. (Photo by Oded Balilty/AP Photo)