Shura Kitata of Ethiopia runs past cardboard cut-outs of the Duke of Cambridge and the Queen at the London Marathon in London, Britain, 04 October 2020. (Photo by Tom Jenkins/The Guardian)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Hosts Miranda Cosgrove and Rob Gronkowski perform during the Nickelodeon Kids' Choice Awards at Barker Hangar in Santa Monica, California, U.S., April 9, 2022. (Photo by Mario Anzuoni/Reuters)

An eight-week-old sea otter rescued from Seldovia, Alaska, peaks out of his enclosure at Shedd Aquarium Wednesday, December 6, 2023, in Chicago. The otter was found alone and malnourished and was taken to the Alaska SeaLife Center in Seward, Alaska, which contacted Shedd, and the Chicago aquarium was able to take the otter in. He will remain quarantined for a few months while he learns to groom and eat solid foods before being introduced to Shedd's five other sea otters. (Photo by Erin Hooley/AP Photo)

Eddy the badger is pictured as Nicanor goes to leave water and fruits for the animals affected by the fires, in San Buenaventura, Bolivia on November 26, 2023. (Photo by Claudia Morales/Reuters)

Riders compete during the NETT sidecarcross championship in Middlesbrough, Britain on April 14, 2024. The daredevil sport is a branch of motocross racing in which bikes are designed to take the weight of two people. (Photo by Lee Smith/Reuters)

North Korean cheerleaders arrive at a rest stop, or service station, as their bus convoy carrying a 280- member delegation on its way to the 2018 Pyeongchang winter Olympic games, makes its way past Gapyeong on February 7, 2018 More than 200 young North Korean women arrived in South Korea to root for athletes from both sides of the peninsula at the Winter Olympics. (Photo by Ed Jones/AFP Photo)

A participant in costume uses a mobile phone at a Halloween event in Kawasaki, south of Tokyo, Japan October 29, 2017. (Photo by Kim Kyung-Hoon/Reuters)