Race-goers enjoy a drink during the “Ladies Day” at the Epsom Derby in Epsom Downs, Britain, 02 June 2023. The Epsom Derby Festival of horse racing takes place on 02 and 03 June 2023. (Photo by Neil Hall/EPA)

The Aurora Borealis (Northern Lights) is seen over the sky near Inari in Lapland, Finland on February 14, 2019. (Photo by Alexander Kuznetsov/Reuters)

A woman throws water at passing motorists during celebrations for the Thingyan festival, also known as the Buddhist New Year, in Naypyidaw, Myanmar on April 16, 2019. (Photo by Thet Aung/AFP Photo)

Former leader of Britain's UKIP party, Nigel Farage (C) reacts as he speaks with Italian-Swedish MEP Anna Maria Corazza Bildt (L) and British Journalist Rachel Johnson during a panel discussion at a conference on Brexit, at the Saatchi Gallery in London on February 19, 2019. The British government on Friday dismissed as a “hiccup” its latest parliamentary defeat over Brexit, saying it would press on with trying to renegotiate its EU divorce deal as exit day looms in just six weeks. (Photo by Tolga Akmen/AFP Photo)

A dead red-tailed monkey hangs by its tail above the ground, in order to keep it away from ants, in the forest near the city of Mbandaka, Democratic Republic of the Congo, April 5, 2019. Bushmeat hunters are emptying Central Africa's forests at a high rate, researchers say. A growing appetite for wild meat in cities has ramped up the scale of hunting. Research shows around 6 million tonnes of bushmeat are sourced annually from the Congo Basin, whose forest spans across six countries and is second in size only to the Amazon. (Photo by Thomas Nicolon/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Tourists take photos from a panoramic viewing deck on Victoria Peak in Hong Kong, China, 26 January 2019. Hong Kong has been ranked the world's freest economy by the Heritage Foundation, a conservative research and educational institution based in Washington, for the 25th consecutive year, but the researchers also said the judiciary had become less effective. (Photo by Jerome Favre/EPA/EFE)

A sculpture of Don Quixote shows him wearing the basin he mistook for the enchanted helmet of the fictional Moorish king Mambrino in Alcazar de San Juan, Spain, April 5, 2016. The arid central Spanish region of La Mancha is the setting for “Don Quixote”, the seventeenth-century novel by Miguel de Cervantes. Four hundred years after his death, references to the characters of Don Quixote, his loyal squire Sancho Panza and his beautiful lady Dulcinea abound in the surrounding villages from sweet treats to theatre productions involving livestock. Cervantes did not give away the name of the birthplace of Don Quixote, a middle-aged gentleman who becomes obsessed with chivalrous ideals. But many identify the village of Argamasilla de Alba as his hometown. The anniversary of Cervantes’ death is marked on the 23 April. (Photo by Susana Vera/Reuters)