Bryan Adams took the pictures for next year’s Pirelli calendar, which features fellow musicians including Cher, Rita Ora, Iggy Pop and the American rapper Saweetie, above, as it depicts a typical day in the life of a touring performer. (Photo by Bryan Adams/Pirelli)

France's Juliette Ducordeau (Front R) and fellow athletes react after crossing the finish line of the Women's Mass Start 10 km Free event at the FIS Tour de Ski stage on January 8, 2023 in Val di Fiemme. (Photo by Marco Bertorello/AFP Photo)

Victorious in 129 successive fights, including 40 as a pro, Ray Robinson falls through the ropes of a ring, under the impact of Jake LaMotta's fists on Olympia Stadium, Detroit, Michigan on February 5, 1943. Robinson got back in the ring, but lost the decision in ten rounds. LaMotta pummelled him for the rest of the fight, winning via a unanimous decision, giving Robinson the first defeat of his career.They fought again just 21 days later when Robinson regained his mantle winning in another 10-round fight, Robinson won the close fight by a unanimous decision. LaMotta stated the bout was gifted to Robinson because he would be inducted into the army the next day. (Photo by Bettmann Archive/Getty Images)

Thinku dancers perform during the "Senor del Gran Poder" (Lord of Great Power) parade in La Paz, May 30, 2015. According to local media, thousands of dancers participated in this annual pagan religious celebration. REUTERS/David Mercado

Pinatas depicting Mexican actress Kate del Castillo (L) and the drug lord Joaquin “El Chapo” Guzman are displayed outside a workshop in Reynosa, in Tamaulipas state, Mexico, January 13, 2016. (Photo by Daniel Becerril/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.