Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Local residents crowd a swimming pool during a hot weather in Suining, Sichuan province, 27 July 2008. (Photo by Reuters/Stringer)

A man dives into a canal during a hot day in Larkana district of Sind province on July 20, 2023. (Photo by Ahmed Raza Soomro/AFP Photo)

Two friends take a quick selfie during the Grand National Festival at Aintree Racecourse on April 6, 2017 in Liverpool, England. (Photo by WENN)

Three female friends dancing in nightclub. (Photo by Cultura Creative (RF)/Alamy Stock Photo )

A mahout splashes water on his elephant in the river Sabarmati on a hot summer day in Ahmedabad, India, May 20, 2015. (Photo by Amit Dave/Reuters)

Girls bath inside a drum on a hot summer day at a field in New Delhi, April 18, 2017. (Photo by Adnan Abidi/Reuters)

A mahout splashes water on his elephant on a hot summer day in Ahmedabad, India on April 8, 2019. (Photo by Amit Dave/Reuters)