When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

Canada's Deanna Stellato-Dudek and Maxime Deschamps perform in the gala exhibition during the ISU Grand Prix of Figure Skating Final in Beijing on December 10, 2023. (Photo by Wang Zhao/AFP Photo)

"Mustang Wanted" – is it so itself calls. It seems, he is 26 years old. It seems, it from Kiev, Ukraine. That I can tell still... Fearless man. (Photo by Mustang Wanted)

An unidentified guest wears a hat with a lion at the Grand Palais which is transformed into a Chanel airport before German designer Karl Lagerfeld's Spring/Summer 2016 women's ready-to-wear collection for French fashion house Chanel during Fashion Week in Paris, France, October 6, 2015. (Photo by Benoit Tessier/Reuters)

A retired man (L) looks toward two girls wearing miniskirts, July 13, 1969 in Nice, France. (Photo by AFP Photo)

Hikaru Cho believes that we should challenge our imaginations to create new work using traditional tools, not fancy computers and software. (Photo by Jim Marks/PA Wire)

A runner takes part in the International World's coldest marathon at minus 53 degrees (–63.4 Fahrenheit) near Oymyakon, the republic of Sakha, also known as Yakutia, Russian Far East, Saturday, January 22, 2022. Sixty five runners, including athletes from the United Arab Emirates, United States and Belarus, started the run at extremely low temperature in Oymyakon, Yakutia's Pole of Cold. The international team of men and women ran full distance and half-marathon. (Photo by Ivan Nikiforov/AP Photo)

Kendall Jenner uses her cellular device during Kanye West's Yeezy Season 3 Collection presentation and listening party for the “The Life of Pablo” album during New York Fashion Week February 11, 2016. (Photo by Andrew Kelly/Reuters)