While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)

Kurdish guard women from the civilian protection unit which supports the Democratic Forces of Syria, cheer near the Syrian town of al Houl in Hasaka province, after the Democratic Forces of Syria took control of the area, November 14, 2015. A U.S.-backed Syrian rebel alliance on Friday captured the town of al Houl in Hasaka province, which had been held by Islamic State militants, a spokesman for the Kurdish fighters, part of the grouping, said. It was the first significant advance against IS by the Democratic Forces of Syria, which was formed last month. (Photo by Rodi Said/Reuters)

Devotees in traditional attire play flutes as they take part in a parade commemorating the Neku Jatra-Mataya festival, the Festival of Lights, in Lalitpur, Nepal August 31, 2015. Devotees celebrate the Buddhist festival which marks the victory of Sakyamuni Buddha over Mara, by praying for the souls of departed family members and holding parades throughout the city. (Photo by Navesh Chitrakar/Reuters)

Female North Korean soldiers parade to mark the 60th anniversary of the signing of a truce in the 1950-1953 Korean War at Kim Il-sung Square, in Pyongyang. (Photo by Jason Lee/Reuters)

People are seen in the crowd as Serbian Emir Kusturica & The No Smoking Orchestra performs during the third day of the Mexican musicial festival Vive Latino, at the Foro Sol in Mexico City, on March 29, 2014. (Photo by Alfredo Estrella/AFP Photo)

Cuban girls dressed as nurses and a lizard wait for their turn to dance during a visit by the Gay Men's Chorus of Washington in Havana July 13, 2015. The choir made its first appearance on July 12, 2015 in Cuba as part of a tour that will include a dozen concerts in the context of the restoration of relations between the island and the United States. (Photo by Enrique de la Osa/Reuters)

In this July 25, 2015 photo, youth eat a cooked pig's head as they wait for the start of carnival in Santiago, Cuba. (Photo by Ramon Espinosa/AP Photo)