“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

A humpback whale is seen at the beginning of whale watching season during a Manly Whale Watching tour on June 8, 2011 in Sydney, Australia. The first day of winter in New South Wales, June 1st, marks the start of the Humback and southern right whales migration from southern regions to the north to warmer waters. Whale watchers should expect tohave plenty to see with the whale population increasing each year. The migration north continues through July and with the whales returning between September and November. (Photo by Cameron Spencer/Getty Images)

Doctor Boaz Zissu of the Bar Ilan University shows the inscription on a 2,000-year-old ossuary at the Rockefeller Museum on June 30, 2011 in Jerusalem, Israel. The Israel Antiquities Authority have confirmed the credibility of the ancient ossuary, otherwise known as a stone chest in which to store bones, as bearing the name of a relative of the high priest Caiaphas from the New Testament. Laboratory tests have come back saying that the inscription with the name of “Miriam daughter of Yeshua son of Caiaphas, priest of Maaziah from Beth Imri” is both “genuine and ancient”. (Photo by Uriel Sinai/Getty Images)

Miners search for jade stones at a mine dump at a Hpakant jade mine in Kachin state, Myanmar November 25, 2015. Using heavy earth-excavators and explosives, miners have been tearing into Myanmar's northern hills in recent months, in a rush to excavate more jade from the world's richest deposits of the gemstone before a new government takes office next year. (Photo by Soe Zeya Tun/Reuters)

A biker poses on his Bousouzoku motorbike at the Dangouzaka rest stop in Yamanashi, west of Tokyo, Japan, January 3, 2016. Police on Sunday halted a group of about two dozen Bousouzoku bikers who paraded their noisy motorcycles during an annual New Year outing in the Mount Fuji region. This Japanese motorcycle subculture dated back to the 1950s and regularly chafes with the police because of their provocative traffic behaviour and bike customising, that is often deemed illegal. (Photo by Thomas Peter/Reuters)

A hand of a devotee is pictured as she rings a bell while offering prayers to the chariot of God Bhairab during the Bisket festival in Bhaktapur, Nepal, April 13, 2016. During the festival, also regarded as Nepalese New Year, images of the Hindu god Bhairava and his female counterpart Bhadrakali are enshrined in two large chariots and pulled to an open square after which rituals and festivities are performed. (Photo by Navesh Chitrakar/Reuters)

A devotee is smeared with a vermillion powder while celebrating the “Sindoor Jatra” vermillion powder festival at Thimi, in Bhaktapur, Nepal, April 14, 2016. Devotees mark the festival by playing traditional drums, singing, dancing and carrying chariot of various deities around town while throwing vermillion powder to welcome the advent of spring and the New Year. (Photo by Navesh Chitrakar/Reuters)

“Takeru Kobayashi (born March 15, 1978) is a Japanese competitive eater. He held the world record for hot dog eating for nearly six years, and holds several other eating records, including four Guinness Records for hot dogs, meatballs, hamburgers, and pasta”. – Wikipedia

Photo: Takeru Kobayashi challeges 2011 Nathan's Famous Hot Dog Eating Competition contestants via satellite at 230 Fifth Avenue on July 4, 2011 in New York City. (Photo by Cindy Ord/Getty Images)