Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

Tiffany Porter of Britain falls after competing in the women's 100 metres hurdles final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 28, 2015. (Photo by David Gray/Reuters)

Participants adjust their make up backstage during a breast model contest in Hefei, Anhui province September 24, 2014. Over 100 models participated in this contest, which was held by a cosmetic company. The winner was awarded 680,000 yuan ($110,825) as cosmetic funds and 30,000 yuan ($4,890) in cash, local media reported. (Photo by Reuters/Stringer)

A woman takes a selfie with “RoboThespian” at Robots, a major new exhibition at Science Museum in London, England on February 7, 2017. Exhibition showcases 500-year history of robots, with over 100 robots and the largest collection of humanoid robots ever displayed. (Photo by Tolga Akmen/Anadolu Agency/Getty Images)

Crews inflate hot air balloons during the 39th annual New Jersey Lottery Festival of Ballooning at Solberg Airport Friday, July 29, 2022, in Readington, N.J. The festival, which runs through Sunday, July 31, will feature as many as 100 balloons. (Photo by Julia Nikhinson/AP Photo)

People climb on an artificial ice-wall in Liberec, about 100 km north of Prague, Czech Republic, Saturday, January 23, 2015. The wall was prepared in a former quarry just near the centre of the city. (Photo by Radek Petrasek/CTK via AP Photo)

Food affected villagers cross flood waters through a bamboo bridge in the flood affected Morigaon district of Assam state, India, 05 July 2016. Continuous rain since last couple of days inundated six districts of Assam effecting more than 100 thousand people in the second wave of floods in Assam state. (Photo by EPA/Stringer)

Manman Luk, a freelance model and make up artist, poses inside her 100-square-foot (9-square-metre) sub-divided unit, paying a monthly rent of HK4,700 ($606) in Hong Kong, China January 6, 2017. (Photo by Bobby Yip/Reuters)