Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A child plays with a cat next to a makeshift animal shelter at Cihangir neighbourhood in Istanbul, Turkey, Thursday, March 23, 2023. Turan comes every single day with cat food in his hand to the makeshift shelter he helped build with the other volunteers in the area and takes care of the needs of the cats that reside their every single day. (Photo by Francisco Seco/AP Photo)

A cat sits in the flooding waters from Hurricane Matthew in downtown Nichols, South Carolina, October 10, 2016. (Photo by Randall Hill/Reuters)

Two cats watch a mouse walking on the pavement in Kuwait City on March 8,2017. (Photo by Yasser Al-Zayyat/AFP Photo)

An Ukrainian serviceman caresses a cat near Bachmut, on March 23, 2023, amid the Russian invasion of Ukraine. (Photo by Aris Messinis/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.