A member of the “Exit Point” amateur rope-jumping group jumps from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, November 3, 2013. Fans of rope-jumping, a kind of extreme sport involving a jump from a high point using an advanced leverage system combining mountaineering and rope safety equipment, marked the end of the group's jumping season and recent Halloween festivities. (Photo by Ilya Naymushin/Reuters)

Aimee, 19, who has Down syndrome, has make-up applied by her mother before a presentation in Monterrey, Mexico, in this picture taken April 9, 2016. The association “Abrazame con Discapacidad” (“Embrace me with Disabilities”) teaches folk dance to low-income people with Down syndrome and manages presentations at public events where they receive a payment, as part of a therapy that helps improve their motor system, learning and self-esteem, the association said. (Photo by Daniel Becerril/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Kalei Ferrin,3, holds a sign up in support of gay rights during the San Diego gay pride parade July 16, 2011 in San Diego, California. About 200 active-duty troops and veterans from every branch of the military participated for the first time in the march as the ban on the government policy on homosexuals serving in armed forces, or “Don't ask Don't Tell”, remains in flux in the justice system. (Photo by Sandy Huffaker/Getty Images)

CANNES, FRANCE - NOVEMBER 03: Italian Prime Minister Silvio Berlusconi leaves the conference centre after the first day of the G20 Summit on November 3, 2011 in Cannes, France. World's top economic leaders are attending the G20 summit in Cannes on November 3rd and 4th, and are expected to debate current issues surrounding the global financial system in the hope of fending off a global recession and finding an answer to the Eurozone crisis. (Photo by Dan Kitwood/Getty Images)

The Y-40 Deep Joy is the worlds deepest pool. Y-40 is projected by Architect Emanuele Boaretto and supported by the “Boaretto Group Hotel and Resort”. The name Y-40 is inspired by mathematical symbols. “Y” is the ordinate axis of the Cartesian system and “–40” means the world's record depth or our pool- that is 40 meters underground. (Photo by Courtesy Y40 Deep Joy)

A cenote is a natural phenomenon, a sinkhole in the Earth’s surface. The Yucatan Peninsula in Mexico has an estimated 7,000 cenotes because it is primarily made up of porous limestone. For millions of years, rainfall slowly ate away at the limestone and a huge system of underground caves and caverns was formed. Many filled with water from rain or from the underground water table. When the roof of a water filled cave collapses, a cenote is born. The water found in a cenote may be fresh water, salt water, or both. Structurally it may be completely open, like a lake, almost completely closed with just a small opening at the top, or somewhere in between.