A woman poses for a photographer (not pictured) as a man sits next to her in downtown Catania, Italy April 20, 2016. (Photo by Tony Gentile/Reuters)

A competitor walks on tightrope during a performance in Taizhou, Zhejiang Province, China, May 7, 2016. (Photo by Reuters/China Daily)

Iraqi pro-government forces fire an anti-tank cannon near al-Sejar village, north-east of Fallujah, on May 25, 2016, as they take part in a major assault to retake the city from the Islamic State (IS) group. Iraqi forces, consisting of special forces, soldiers, police, paramilitary-fighters and pro-government tribesmen, launched a major assault to retake Fallujah, the scene of deadly battles during the US occupation and one of the toughest targets yet in Baghdad's war on the Islamic State group. (Photo by Ahmad Al-Rubaye/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A sunflower “smiles” in a field in Tokyo on August 7, 2014. Some 20,000 sunflowers were enjoyed by visitors to the area this week. (Photo by Yoshikazu Tsuno/AFP Photo)

Taronga Zoo's elephant baby, as yet unnamed, is seen at Taronga Zoo on March 12, 2010 in Sydney, Australia. The Asian Elephant calf has continued to make progress following a protracted labour that spanned six days. The calf was originally believed to have died in the womb during labour but surprised veterinarians and zoo staff with an unexpected delivery early Wednesday morning. (Photo by Bobby-Jo Vial/Taronga Zoo via Getty Images)

A man carries his wife on his back as they make their way with their luggage along a flooded tunnel to catch their train, after heavy rainfall hit Jinhua, Zhejiang province, China, July 21, 2015. (Photo by Reuters/China Daily)

United States Coast Guard Academy Cadets Second Class Aurimas Juodka, left, and Sheila Bertrand get in the face of “swab” Kevin Lennox as Bravo Company finishes at the barber shop and mailroom during R-Day, the reporting-in day that marks the beginning of the 7-week “Swab Summer” for the class of 2018 Monday, June 30, 2014, in New London, Conn. About 250 prospective cadets, Swabs, start the program designed to indoctrinate them to the military life of the academy and at the end will be accepted into the corps of cadets. (Photo by Sean D. Elliot/AP Photo/The Day)