Danila Shmelev, an artist from Moscow, Russia, works on a 3-D picture in Dubai, United Arab Emirates, Monday, February 27, 2017. Artists who focus on 3-D pictures have gathered in Dubai for the Dubai Canvas 3-D Art Festival, which runs from March 1 through March 7. (Photo by Jon Gambrell/AP Photo)

A model poses during the annual World Bodypainting Festival in Poertschach, Austria, July 3, 2015. The event takes place from July 3 to 5 at lake Woerthersee in Austria's southern Carinthia province. (Photo by Heinz-Peter Bader/Reuters)

An Indian woman wrapped in a shawl travels with others on a bullock cart on a cold day at Jhansi district, in Bundelkhand, India, Monday, December 29, 2014. Most parts of north India Monday continued to shiver under biting cold with the mercury dipping several notches. (Photo by Rajesh Kumar Singh/AP Photo)

A Hindu priest waits to perform prayers next to Tejas, India's first locally-built Light Combat Aircraft (LCA), before its induction into the Indian Air Force at the Hindustan Aeronautics Limited (HAL) Airport in Bengaluru, India, July 1, 2016. (Photo by Abhishek N. Chinnappa/Reuters)

A street side fruit vendor has his face covered as a precaution against the coronavirus in Kolkata, India, Tuesday, July 21, 2020. With a surge in coronavirus cases in the past few weeks, state governments in India have been ordering focused lockdowns in high-risk areas to slow down the spread of infections. (Photo by Bikas Das/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

People clean up mud after flood waters receded on September 20, 2011 in Quxian County, Sichuan Province of China. (Photo by ChinaFotoPress/Getty Images)