As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The northeastern United States sweltered this week in a scorching summer heat wave, complete with stagnant, sticky air and no winds for relief, forecasters said. Even in a summer already filled with stretches of very hot weather, this week will be stubbornly brutal, with no relief in sight until the weekend brings thunderstorms to the region, they said. "Plain and simple, this week may feel the worst of any week for this summer in the Northeast," said Accuweather.com meteorologist Alex Sosnowski. (Reuters)

Mike De Butts adds the finishing touches to a giant Baobab Tree sculpture entitled “Under the Baobab”, outside the Southbank Centre on May 24, 2012 in London, England. The Pirate Technics' installation is made from a selection of brightly coloured fabrics from around the world, and is part of the Southbank Centre's “Festival of the World” exhibition, which includes a series of large scale pieces of art that will be in place around the Southbank centre over the Summer. (Photo by Dan Kitwood)

“Photographer Seth Casteel has definitely taken animal photography to new heights – or depths – with his hilarious photos of dogs chasing balls underwater. Casteel, who, naturally, has two dogs of his own (a mini Labradoodle and a Norwich terrier), said that he's drawn to underwater dog photography because the photos show a side of dogs that people may have never seen before”.

Photo: Seth Casteel Underwater Dog Pictures (Photo by Seth Casteel)

Wind turbines stand in the Baltic 1 offshore wind farm on April 29, 2011 in the Baltic Sea near Zingst, Germany. Baltic 1, a project of German energy utility EnBW that includes 21 turbines rated at 2.3 megawatts each, will be Germany's first commercial offshore wind farm once it officially begins operation on May 2. Germany has thus far lagged in offshore wind farm construction when compared to neighbors like Great Britain and Denmark, though German Chancellor Angela Merkel has vowed to invest heavily into offshore wind farms as part of an overall policy to encourage renewable energy production. (Photo by Joern Pollex/Getty Images)