A pink elephant balloon, one of the entries in the Canadian Hot Air Balloon Championships, lands in a field in High River September 27, 2013. The event is a qualifier for the World Hot Air Balloon Championships in Sao Paulo in 2014. (Photo by Mike Sturk/Reuters)

Competitors take part in the 8th annual World Gravy Wrestling Championships at the Rose n Bowl Pub in Bacup, north west England on August 31, 2015. Contestants must participate in fancy dress and wrestle in a pool of Lancashire Gravy for 2 minutes whilst being scored for a variety of wrestling moves. (Photo by Oli Scarff/AFP Photo)

People view the sunrise scene at the Bund in Shanghai, east China, January 1, 2017. (Photo by Wang Hechun/Xinhua/Barcroft Images)

A girl swims in floodwaters in Malaysia' s northeastern town of Rantau Panjang, which borders Thailand, on January 5, 2017 Floods in two northeast Malaysian states have now forced almost 23,000 people from their homes and extra relief centres have been opened, rescue officials said on January 4. (Photo by Mohd Rasfan/AFP Photo)

Arctic wolves in their new enclosure in the wildlife park in Hanau, Germany, 10 February 2015. The pack is one of the park's main attractions, which specializes in local and European breeds. (Photo by Boris Roessler/EPA)

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch as a friend of hers looks on at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)

An employee feeds a one-week-old coati cub with a bottle of milk at the Royev Ruchey zoo in the suburbs of Krasnoyarsk, Siberia, October 10, 2014. The mother of three cubs refused to nurse them, according to zoo employees. (Photo by Ilya Naymushin/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)