For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Animals destined for the stage of Radio City Music Hall in New York on November 13, 1986 are led to the stage door by their co-stars, the Rockettes dancers. A variety of animals, including camels, sheep and donkeys, will star in an annual Christmas production. (Photo by G. Paul Burnett/AP Photo)

Reenactors playing the roll of Kentucky volunteers, fighting for the United States, fire muskets during a reenactment of the Battle of New Orleans in the War of 1812, marking its bicentennial in Chalmette, Louisiana, January 10, 2015. The participants, some of whom have travelled thousands of miles to join in the event, recreated the five clashes that comprise the battle, which some historians say was key in making the British honor the terms of a peace treaty signed in late 1814. (Photo by Lee Celano/Reuters)

Fireworks light the sky over Copacabana beach during New Year's Eve celebrations in Rio de Janeiro, Brazil, Thursday, January 1, 2016. (Photo by Mauro Pimentel/AP Photo)