The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A model wears an Apache costume in the kids carnival during The 13th Jember Fashion Carnival 2014 on August 21, 2014 in Jember, Indonesia. The 13th Jember Fashion Carnival (JFC) 2014 theme is “Triangle, Dynamic in Harmony” and consists of ten parades which include Mahabharata, Tambora, Phoenix, Pine Forest, Apache, Borobudur, Flying Kite, Wild Deers, Stalagmite, and Chemistry. This street carnival is claimed to be one of the biggest in the world and comprises more than 850 performers parading along 3.6 km road used as the catwalk. (Photo by Robertus Pudyanto/Getty Images)

From rural life in India to a chick growing inside its embryo and a sea turtle eating a purple jellyfish, the Society of Biology has released their stunning photography competition shortlist. Here: “Spectral Tarsier”. Tangkoko, Northern Sulawesi, Indonesia: Spectral tarsier by Wolfgang Weinhardt. (Photo and caption by Wolfgang Weinhardt/UK Society of Biology Photography Award 2014)

A dog sits with a competitor dressed as Santa Claus before an annual charity Santa fun run in Loughborough, central England December 7, 2014. (Photo by Darren Staples/Reuters)

Thor, Virginia Tech College of Engineering, Robotics and Mechanisms Laboratory, tries to connect the hose to a firehose connection during the hose task at the Homestead-Miami Speedway, Friday, December 20, 2013, in Homestead, Fla. (Photo by Alan Diaz/AP Photo)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

A devotee lights oil lamps at a religious ceremony during the Diwali or Deepavali festival at a Hindu temple in Colombo, Sri Lanka October 18, 2017. Diwali, the Hindu festival of lights, marks the triumph of good over evil, and commemorates the return of Hindu deity Rama to his birthplace Ayodhya after victory against the demon king Ravana. (Photo by Dinuka Liyanawatte/Reuters)

“These eerily stunning images taken using infrared lighting reveal the landscapes of Iceland in all their natural glory. Andy Lee, 45, uses a special technique which blocks out light from some visible wavelengths and picks up light from others invisible to the naked eye”. – Caters News. Photo: Location: Kirkjufell. These eerily stunning images taken using infrared lighting reveal the landscapes of Iceland in all their natural glory. (Photo by Andy Lee/Caters News)