John Cox, far left, begins his recall campaign for California governor with “Tag”, a Kodiak brown bear, on Tuesday, May 4, 2021 in Sacramento. It was the first stop for his “Meet the Beast” bus tour. (Photo by Renee C. Byer/The Sacramento Bee via AP Photo)

American model Cindy Crawford, 55, recreated her famous Pepsi advert from 1992 for the University of Wisconsin’s Cancer Care Unit. Limited edition prints of the model, shot by the photographer David Yarrow, have a $40,000 price tag and have raised $1 million. (Photo by David Yarrow Photography)

Brett Gardner #11of the New York Yankees dives into second base on the back end of an attempted double during the first inning in a MLB baseball game at Yankee Stadium on September 3, 2014 in the Bronx borough of New York City. Gardner was tagged out on the play. (Photo by Rich Schultz/Getty Images)

Nancy Ponce of Donna gets her hair done in the tag team creativity cut during the 2nd Annual El Grito Barber Derby competition at club Famoso Fuego Sunday, September 18, 2022 in McAllen. (Photo by Delcia Lopez/The Monitor via AP Photo)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.