Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A dog wears “The Flash” costume for a carnival pet parade in Rio de Janeiro, Brazil, Sunday, January 31, 2016. People dressed their pets up for the annual block parade held near Copacabana beach. (Photo by Leo Correa/AP Photo)

People will spout about impermanence of digital records, but books are really fragile, too. Alexis Arnold from San Francisco wanted to illustrate that with her project The Crystallized Book: collecting books and growing Borax crystals on them. Books range from literature classics to magazines, and there’s even a mysterious and arcane tome called “Linux: The Complete Manual”.

A young boy scoops water from a hand-dug well in the dry riverbed near Matinyani, in the semi-arid Kitui County in southeastern Kenya, 22 March 2015, the World Water Day. Residents of Kitui County and other arid and semi-arid areas of the country have been hard-hit by extremely poor rainfall this year while the government said in previous month that some 1.6 million people countrywide are facing acute starvation due to the drought and will need relief food over the next six months. Residents of Matinyani say they haven't seen a drop of rain in nearly four months. Thousands of Kenyans in rural areas walk tens of kilometers just to fetch water to drink and to be used in their homes. According to an estimate by UNESCO (United Nations Educational, Scientific and Cultural Organization), 17 million people lack access to safe water in Kenya, where the drought is a perennial problem. (Photo by Dai Kurokawa/EPA)

Spectacular images offering insight into the lives of the Huaorani people in the Ecuadorian Amazon have been revealed showing how they use traditional methods to hunt monkeys for food. The stunning pictures were taken by conservation photographer Pete Oxford from Torquay, Devon in the Ecuadorian Amazon. Here: The tribe were seen celebrating after a hunter returned to camp with a wild pig. (Photo by Pete Oxford/Mediadrumworld.com)

A member of the “Morenada Los Cocanis” group dances during the Carnival parade in Oruro February 14, 2015. Thousands of dancers and tourists attend the carnival celebrations in Oruro, south of La Paz. (Photo by David Mercado/Reuters)

Inside the Afar Triangle in Ethiopia’s Danakil desert, camel caravans are used to carry salt. For centuries, the essential mineral has been mined by the Afar people, known for their ability to withstand extremes. The terrain is rugged, travelers are scarce and so are motor vehicles, where the average annual temperature is the highest in the world, and can rise to 122 degrees Fahrenheit, 50 degrees Celsius. (Photo by Ziv Koren/Polaris)

Photographer Frank Relle takes long-exposure images of houses in New Orleans. Says Relle, “The city at night comes alive for me. I imagine stories about the people’s lives inside the homes based on the evidence on the outside. My photographs become a portrait without the person. The night obscures details and the lack of information gives possibility”. Photo: “Telemachus”. Farragut Street, New Orleans, La. Nov. 2006. (Photo by Frank Relle)