People dance to celebrate Midsummer Eve during sunset at the Amager Strandpark in Copenhagen, Denmark, June 23, 2021. (Photo by Hannah McKay/Reuters)

A reveler celebrates New Year's Eve in Kuala Lumpur, Malaysia on December 31, 2022. (Photo by Hasnoor Hussain/Reuters)

People dressed in traditional costumes sing Christmas carols as they gather to celebrate Orthodox Christmas at a compound of the National Architecture museum in Kyiv, Ukraine on January 7, 2022. (Photo by Valentyn Ogirenko/Reuters)

Belarussians in costumes sing songs during the traditional rite of Shchadrets (Schedry vecher or Generous Eve) in the village of Osovo, some 190 km from Minsk, Belarus, 13 January 2015. Shchadrets is a Belarusian folk holiday celebrated on the New Year's Eve in accordance with the Julian calendar (Old New Year). The holiday is similar to Koliady, when youth in costumes walk from house to house singing holiday songs, performing, and asking for a reward afterwards. (Photo by Tatyana Zenkovich/EPA)

A member of security personnel stands on duty on an empty train platform inside a station on the Subway Line Number 1 on the eve of the Chinese Lunar New Year, in Beijing, China, February 7, 2016. According to local media, traffic in Beijing has seen a rare relief from its usual heavy pressure after 15 million people have left the city, heading for family reunions in their hometowns on the eve of the Chinese Lunar New Year of Monkey. (Photo by Jason Lee/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.