A pair of young visitors rushes through a tunnel of colored lights at the annual Garden of Lights display at Brookside Gardens on December, 06, 2015 in Silver Spring, MD. (Photo by Bill O'Leary/The Washington Post)

Bangladeshi farmers busy to processing jute in Dhamrai outskirts of Dhaka on July 06, 2020. (Photo by Zabed Hasnain Chowdhury/ZUMA Wire/Rex Features/Shutterstock)

Evangelia Platanioti of Greece competes in the Solo Technical Routine at the Glasgow 2018 European Synchronised Swimming Championships, Glasgow, Britain, 06 August 2018. (Photo by Neil Hall/EPA/EFE)

Heidi Klum seen leaving Good Morning America on July 06, 2017 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images)

American model Emily Ratajkowski attends the 2023 CFDA Awards at American Museum of Natural History on November 06, 2023 in New York City. (Photo by Matt Baron/BEI/Rex Features/Shutterstock)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

David Hall’s photographs of scenery and creatures off the coast of Canada in the Pacific Northwest portray serenity under the water, which belie the extreme challenges he faces to get his images. For each shoot, Hall wears a dry suit, a neoprene body suit that covers all of his body but his head and traps air inside to keep him warm. Water temperature in Canada’s British Columbia typically ranges between 45 and 50 degrees Fahrenheit. Photo: Moon jellyfish and cross jellies. (Photo by David Hall)