Indian children help to push an auto rickshaw along a flooded street after heavy rain in Jalandhar on June 29, 2017, as the monsoon season begins. (Photo by Shammi Mehra/AFP Photo)

A Somali fisherman carries a fish from his vessel on the shores of the Indian Ocean on Liido beach, in Mogadishu, Somalia November 4, 2016. (Photo by Feisal Omar/Reuters)

An Indian paramilitary trooper stands guard next to a mural along a street ahead of the G20 meeting in Srinagar on May 19, 2023. (Photo by Tauseef Mustafa/AFP Photo)

A Kashmiri villager shouts freedom slogans during the funeral procession of Asadullaha Kumar in Mandhaal village, some 70 Kilometers south of Srinagar, Indian controlled Kashmir, Saturday, December 3, 2016. Hundreds of angry villagers blocked the Srinagar-Jammu highway for hours alleging Kumar was tortured and then shot by Indian forces while he was performing his duty as a security guard at a government fishery. Police officers denied the allegation and said he was killed in cross-firing during an overnight counter-insurgency operation in south Kashmir. (Photo by Dar Yasin/AP Photo)

In this Tuesday, March 31, 2015 photo, Indian women walk carrying firewood they collected from a forest at Gobhali village on the outskirts of Gauhati, India. Every evening, hundreds of millions of Indian women hover over crude stoves making dinner for their families. They feed the flames with polluting fuels like kerosene or cow dung, and breathe the acrid smoke wafting from the fires. (Photo by Anupam Nath/AP Photo)

A woman tries to hold an umbrella amidst gusty winds as Cyclone Michaug is expected to make landfall on the eastern Indian coast, at Foreshore Estate Beach, in Chennai, India, 03 December 2023. The Indian Meteorological Department has issued a red alert for heavy rains in Chennai as the cyclonic storm, “Cyclone Michaung” is anticipated to make landfall between Andhra Pradesh's Nellore and Machilipatnam on December 05. (Photo by Idrees Mohammed/EPA/EFE)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.