Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

The rising sun illuminates the sky above the spires of a church in Vienna, Austria, November 17, 2015. (Photo by Heinz-Peter Bader/Reuters)

A Virgin Atlantic passenger plane flies in the sky with the moon seen in the background, in London, Britain January 19, 2016. (Photo by Toby Melville/Reuters)

Huge pack of starlings in the sky of the Negev, Israel, on January 21, 2013. Birds are turned in evening twilight before settling to sleep. (Photo by Eliyahu Hershkovitz)

A lighting bolt flashes in the sky as U.S. Army M1A1 Abram tanks roll through the desert December 9, 2002 near the Iraqi border in Kuwait. (Photo by Joe Raedle/Getty Images)

Afghans shout anti-U.S. slogans as they burn tires and block a highway during a protest in reaction to a small American church's plan to burn copies of the Quran, at Jalalabad, east of Kabul, Afghanistan, Friday, September 10, 2010. Religious and political leaders across the Muslim world welcomed a decision by the church to suspend its plans to torch copies of their holy book but some said Friday the damage has already been done. (Photo by Rahmat Gul/AP Photo)