A cosplayer poses for a photograph during the Comic Market 90 (Comiket) event in Tokyo Big Sight on August 12, 2016, Tokyo, Japan. Many manga and anime fans wearing cosplay lined up in the sun for the first day of Comiket. Comiket was established in 1975 and focuses on manga, anime, gaming and cosplay. Organizers expect more than 500,000 visitors to attend this year's summer event which runs for three days until August 14. (Photo by Aflo/Splash News)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Rita Ora attends the World Premiere of JEREMY SCOTT: THE PEOPLE'S DESIGNER, presented by The Vladar Company and Quintessentially at the TCL Chinese Theatre on Tuesday, September 8, 2015, in Hollywood, Calif. (Photo by Matt Sayles/Invision for The Vladar Company/AP Images)

A woman reacts as she uses a selfie stick to take a photo of herself at Tiananmen Square in Beijing, China, Thursday, April 30, 2015. Selfie sticks are gaining popular in China, and many people are using them at popular tourist destinations. (Photo by Andy Wong/AP Photo)

A woman looks out from her stall selling traditional garments and textiles at a market in Ashgabat February 8, 2012. (Photo by Aman Mehinli/Reuters)

A person dressed like a zombie walks during the 2015 Comic-Con International Convention in San Diego, California July 9, 2015. The pop-culture held at the San Diego Convention Center event runs July 9-12. (Photo by Mario Anzuoni/Reuters)

People sit next to a pool where the Tower of Madrid skyscraper is reflected at sunset in Madrid, Thursday, November 26, 2015. The tower was the tallest in Spain since it was finished in 1957 until 1982. (Photo by Francisco Seco/AP Photo)

A woman reacts as she poses with a man dressed up as the Star Wars character Chewbacca outside the Dolby Theatre, the site of the 88th Academy Awards in Hollywood, California February 26, 2016. (Photo by Adrees Latif/Reuters)