Guests enjoy a dinner at the table “Santa in the sky” lifted by a crane and elevated at 50 meters in the air and decorated to match the appearance of a “Santa Sleigh”, as part as the Christmas festivities in Brussels, Belgium, November 25, 2016. (Photo by Yves Herman/Reuters)

Finding just the right spot above the clouds at Camp 1 on Ama Dablam, Danuru Sherpa uses his iPhone to catch up with friends and family. Even at 18,500 feet (5,654 meters), climbers here can check their email and other dispatches from the world below. (Photo by Aaron Huey/National Geographic)

Following a large air raid by German bombers, local people, coming out of their air raid shelters found a bus standing on end in a large crater, in Balham, London, October 15, 1940. (Photo by AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

An Israeli woman scrambles through the mud and under barbed wire at the competition of the Legion Run in the Menara Cliffs area of Kiryat Shmona, in northern Israel, near the Lebanon border 14 October 2016. Hundreds of participants ran five kilometers cross country in steep terrain and then navigated various obstacle courses including steep inclines and mud holes. It is the first time this non-competitive but supportive sporting event is held in Israel. (Photo by Jim Hollander/EPA)

A Hindu woman gives money to an elephant outside the Lord Jagannath temple ahead of the annual Rath Yatra, or chariot procession, in Ahmedabad, India, July 16, 2015. The annual religious procession commemorates a journey by Hindu god Jagannath, his brother Balabhadra and sister Subhadra, in specially made chariots. The annual Rath Yatra is celebrated on July 18. (Photo by Amit Dave/Reuters)

A Malaysian woman walks past an advertisement outside a jewellery store at a shopping mall in Kuala Lumpur on August 25, 2015. Prices of crude oil and most other commodities rebounded in Asia on August 25 but stayed under pressure following a global sell-off sparked by the faltering economy in China, the world's top user of industrial metals and energy. Gold prices remained steady, boosted by prospects of increased demand due to its status as a safe haven in times of turmoil. (Photo by Manan Vatsyayana/AFP Photo)

A Naga sadhu, or naked Hindu holy man, performs a ritual inside his tent during Kumbh Mela, or Pitcher festival, at Trimbakeshwar, India, Friday, August 28, 2015. Hindus believe taking a dip in the waters of a holy river during the festival will cleanse them of their sins. The festival is held four times every 12 years. (Photo by Rajanish Kakade/AP Photo)