Crocodile meat parts stands on display on Huangsha Seafood Market in Guangzhou, Guandong Province, China, 20 January 2018. Tsukiji Market of China or Huangsha Seafood Market is biggest one in Southern China and one of the biggest in China, as there are literally hundreds of different varieties of fish and seafood scattered throughout the market. (Photo by Aleksandar Plavevski/EPA/EFE)

A chicken seller carries his chickens on his head in the market in Peshawar, Pakistan, August 20, 2015. (Photo by Khuram Parvez/Reuters)

Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, September 9, 2014, in Cupertino, Calif. The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. (Photo by Marcio Jose Sanchez/AP Photo)

Smoke rises during an explosion from an Israeli forces strike in Gaza City, Saturday, November 17, 2012. Israel bombarded the Hamas-ruled Gaza Strip with nearly 200 airstrikes early Saturday, the military said, widening a blistering assault on Gaza rocket operations by militants to include the prime minister's headquarters, a police compound and a vast network of smuggling tunnels. (Photo Hatem Moussa/AP Photo)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

Model Kendall Jenner arrives at the 42nd American Music Awards in Los Angeles, California November 23, 2014. (Photo by Danny Moloshok/Reuters)