While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A long skater speeds away on the rain-wet ice on lake Orlangen, South of Stockholm on December 15, 2013. Meteorologists forecast temperatures around 5 degrees for southern Sweden. (Photo by Tobias Rostlund/AFP Photo)

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Singer Beyonce arrives at TIDAL X: 1020 Amplified by HTC at the Barclays Center on Tuesday, October 20, 2015, in New York. (Photo by Evan Agostini/Invision/AP Photo)

Daisy Lowe attends Maybelline's Bring On The Night Party on February 18, 2017 in London, United Kingdom (Photo by Jeff Spicer/Getty Images)

The 20-year-old American fashion model Kaia Jordan Gerber – who is the daughter of supermodel Cindy Crawford, 55, and businessman Rande Gerber, 59 – poses braless as she stuns in an edgy shoot in January 2022. (Photo by Ports 1961’s Spring/Summer Campaign)

Dancers Daisy Kerry (R) and Alice Rathbone pose as characters from The Nutcracker, for the annual Christmas event at Chatsworth House near Bakewell in Britain November 4, 2016. (Photo by Darren Staples/Reuters)

Dancers perform on their way to attend a rally with former President Luiz Inacio Lula da Silva, “Lula”, supporting President Dilma Rousseff in the historic Lapa neighborhood on April 11, 2016 in Rio de Janeiro, Brazil. Brazil's congressional impeachment committee approved the motion to proceed with President Dilma Rousseff's impeachment process today. A full vote by the lower house of Congress on the impeachment is scheduled for Sunday to decide whether she will face trial. (Photo by Mario Tama/Getty Images)

Festival goer practice yoga during the O.Z.O.R.A. festival on August 4, 2016 in Tolna, Hungary. Ozora is a village in Tolna County. In recent times it has become famous for the O.Z.O.R.A. psychedelic trance festival which has been held on an estate in Ozora near small village Dadpuszta every year since 2004. The first party was called Solipse and took place during the Solar eclipse of August 11, 1999. (Photo by Mohai Balázs/MTI/MTVA)