While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

Police detain demonstrators during an action against Russia's attack on Ukraine in St. Petersburg, Russia, Monday, February 28, 2022. Protests against the Russian invasion of Ukraine resumed on Monday, with people taking to the streets of Moscow and St. Petersburg and other Russian towns despite mass arrests. (Photo by Dmitri Lovetsky/AP Photo)

People visit the Mansu Hill to lay flowers to the bronze statues of late leaders Kim Il Sung and Kim Jong Il on the occasion of the 108th birth anniversary of Kim Il Sung in Pyongyang, North Korea Wednesday, April 15, 2020. (Photo by Alamy Live News)

An Indian white tiger cools off in a pond in its enclosure at Chhat Bir Zoo on the outskirts of Chandigarh on May 22, 2016. Temperatures have soared to a scorching 51 degrees Celsius in one Indian city, meteorologists said, with the ferocious heat setting a new national record. Northern Phalodi wilted as the mercury reached a new high on May 20, equivalent to 123.8 Fahrenheit, beating a 60-year-old record. (Photo by Shammi Mehra/AFP Photo)

Personal trainer, Denise Austin, and Katie Austin arrive at the ESPY Awards at the Microsoft Theater on Wednesday, July 13, 2016, in Los Angeles. (Photo by Jordan Strauss/Invision/AP Photo)

A performer dressed as Empress Huang of the China's Forbidden City takes part in a musical performance at a shopping mall in Kuala Lumpur on January 22, 2017 as part of the upcoming Lunar New Year celebrations marking the Year of the Rooster. (Photo by Manan Vatsyayana/AFP Photo)

Riot security forces clash with demonstrators as a motorcycle is set on fire during a protest against Venezuelan President Nicolas Maduro's government in San Cristobal, Venezuela May 29, 2017. (Photo by Carlos Eduardo Ramirez/Reuters)