Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A young girl makes a “tomato angel” on a tomato covered street during the traditional tomato fight “Tomatina” during the fiestas in Bunol, Spain, 28 August 2013. This year's Tomatina is the first pay festival after Bunol's City Hall sold 15,000 tickets to take part in the tomato throwing. A total of 20,000 people, including 5,000 residents, will throw over 130,000 kg tomatoes. Local authorities decided to sell tickets this year to avoid the overcrowding in previous years in which over 50,000 people took part in the event. (Photo by Biel Alino/EPA)

LONDON - JUNE 04: A piece entitled “Entrance into wood” by Elke Krystufek goes on show at The Royal Academy Summer Exhibition on June 4, 2008 in London. In it's 240th year, the exhibition displays a wide range of recent work by both established and emerging artists. 10,000 artists submitted work for selection this year. (Photo by Peter Macdiarmid/Getty Images)

A pedestrian walks by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9, 2011 in San Francisco, California. In a report released by London based Millward Brown, Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year. (Photo by Justin Sullivan/Getty Images)

Hasty Pudding Theatricals Woman of the Year Sandra Bullock gets kisses from Vice President John Blickstead (L) and President of Hasty Pudding Theatricals Clare Putnam (C) in Harvard Square February 12, 2004 in Cambridge, Massachusetts. (Photo By Douglas McFadd/Getty Images)

7 year old Soni has a basket of coal lifted onto her head by her mother, 28 year old Savita, after having scavenged coal illegally from an open-cast coal mine in the village of Bokapahari on February 08, 2012 near to Jharia, India. (Photo by Daniel Berehulak /Getty Images)

Participants enjoy the “Color Me Run” festival in Hanoi, Vietnam, 28 May 2016. The festival which was inspired by the Holi Festival from India, attracted thousands of teenagers this year. (Photo by Luong Thai Linh/EPA)