While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

(L-R) Poppy Delevingne, Model of the Year Cara Delevingne, Joan Smalls and Karlie Kloss pose in the winners room at the British Fashion Awards at London Coliseum on December 1, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images)

An Israeli soldier takes part in during a rehearsal for a ceremony to mark Israel's Memorial Day for fallen soldiers at the Mount of Olives cemetery in east Jerusalem, Tuesday, May 10, 2016. Israel will mark the annual Memorial Day in remembrance of soldiers who died in the nation's conflicts, beginning at dusk Tuesday until Wednesday evening. (Photo by Oded Balilty/AP Photo)

In this photo distributed by the Israeli Defense Forces (IDF) May 23, 2005, woman soldiers wear branches in their helmets as their infantry instructors' course learns about camouflage during the field craft week of their training May 19, 2005 at an army base near Beersheva in Israel's southern desert. It takes the IDF more than 2 months to teach these 18-year-old female recruits the basic arts of warfare before they assigned to pass on their newly-acquired skills to the army's male and female draftees. (Photo by Abir Sultan/IDF via Getty Images)

Indian soldiers practice their stunts on Royal Enfield motorcycles in preparation for the upcoming Republic Day parade on January 11, 2012 in New Delhi, India. (Photo by Daniel Berehulak /Getty Images)

U.S. soldiers wrestle with South Korean soldiers in a muddy ring during a joint ranger training exercise at a ranger camp near the demilitarised zone (DMZ) June 25 2003 in Paju, South Korea. (Photo by Chung Sung-Jun/Getty Images)

Dove Jo (L) and HJ Kim kiss beneath a 26-foot statue inspired by the iconic kiss between a nurse and a sailor in Times Square August 12, 2010 in New York City. Alfred Eisenstaedt took the famous photograph on V-J Day marking the end of World War II. (Photo by Mario Tama/Getty Images)

The Butchart Gardens is a group of floral display gardens in Brentwood Bay, British Columbia, Canada, located near Victoria on Vancouver Island. The gardens receive close to a million visitors each year. The gardens have been designated a National Historic Site of Canada due to their international renown.