Participants dressed as cuddly animals arrive for the annual Eurofurence “furries” gathering at the Estrel hotel on August 22, 2018 in Berlin, Germany. Eurofurence attracts furry fandom enthusiasts from across the globe for four days of anthropomorphic fun. (Photo by Michele Tantussi/Getty Images)

Guests spend the night in the beach bar so called club of the visionairs in the early morning hours of August 21, 2011 in Berlin, Germany. Berlin, which is among Europe's most popular travel destinations, is crisscrossed with canals and rivers over which lead a total of 564 bridges. The city's ample access to water has encouraged many bar and restaurant owners to create beach atmosphere as a growing summer day- and nightlife institution. (Photo by Carsten Koall/Getty Images)

Dancers take part in the Karneval der Kulturen (Carnival of Cultures) street parade of ethnic minorities in Berlin, Germany, May 15, 2016. (Photo by Hannibal Hanschke/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Workers carry sacks of coffee beans at a warehouse at the Nogales farm in Jinotega, Nicaragua January 7, 2016. Soaring temperatures in Central America due to climate change are forcing farmers to pull up coffee trees and replace them with cocoa, spurring a revival in the cultivation of a crop once so essential to the region's economy. (Photo by Oswaldo Rivas/Reuters)

Russian soldiers are pictured next to the Reichstag building in this undated photo taken May 1945 in Berlin. Some 70 years on from the Battle for Berlin, instrumental in the end of World War II, Reuters photographer Fabrizio Bensch unearthed pictures by Red Army photographer Georgiy Samsonov, showing his portrayal of a city laid siege. Bensch bought an exactly equivalent FED camera, a Soviet copy of the German-made Leica II, choosing to use black and white film to capture images of the self-same locations he detected his way to in modern-day Berlin. (Photo by Georgiy Samsonov/Reuters/MHM)

An East German civilian (L) shows an East German customs officer the contents of his Trabant (auto) at checkpoint Potsdamer Platz in East Berlin in this November 24, 1989 file picture, as East Germany enforcing stringent customs controls to avoid smuggling. (Photo by Reuters)