A cosplay enthusiast poses as Serasu Vikutoria of the Hellsing anime series during the “Anime Friends” annual event in Sao Paulo July 19, 2015. Anime Friends is one of Brazil's biggest events related to anime, manga and Japanese culture. (Photo by Nacho Doce/Reuters)

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Two girls in cosplay dresses walk in the street in Beijing on March 27, 2017. (Photo by Fred Dufour/AFP Photo)

Attendees engage in cosplay and wearing costumes during WonderCon 2016 Day 2 at Los Angeles Convention Center on March 25, 2016 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

The eighth annual Nipponbashi Street Festa stamped Osaka March 20, 2012 (Nipponbashi is Osaka’s geek district – much like Akihabara is for Tokyo). Cosplayers turned up in colourful outfits, dressing as characters from their favourite manga, anime, and video games. The street was closed to cars, and otaku flooded the streets, snapping pics, cosplaying, and hanging out.