Cooked and coloured eggs travel along the production line at the Schrall coloured eggs company in the Austrian Village of Diendorf March 16, 2015. Schrall is one of Austria's biggest Easter and coloured eggs producers and makes between eight and 10 million coloured eggs throughout year. (Photo by Leonhard Foeger/Reuters)

U.S. President Barack Obama laughs as he reads the storybook “Where the Wild Things Are” during the annual Easter Egg Roll at the White House in Washington April 6, 2015. Thousands of children gathered at the White House for the annual Easter Egg Roll. This year's event features live music, cooking stations, storytelling, and of course, some Easter egg roll. (Photo by Jonathan Ernst/Reuters)

A recently rescued grey seal pup looks up from its indoor kennel at the RSPCA West Hatch Wildlife Centre on January 9, 2012 in Taunton, England. The centre is currently dealing with a number of mainly grey seals that have been rescued from the coast due to the recent storms. Staff at the centre hope to release all the seals back into the wild by the spring. (Photo by Matt Cardy/Getty Images)

Painted eggshell displayed at Wayan Sadra's workshop on April 14, 2014 in Sukawati, Gianyar, Bali, Indonesia. 50-year-old Wayan Sadra got the idea to start his eggshell painting business, after his niece who worked in a five star hotel asked for his help to paint on an egg for an Easter egg competition. Now the business he started in 1997 attracts customers for his painted eggs from Germany, France, Italy, and the Netherlands. Sadra usually experiences a surge in sales ahead of Easter. (Photo by Putu Sayoga/Getty Images)

An employee at Christie's auction house examines a complete sub-fossilised elephant bird egg on March 27, 2013 in London, England. The elephant bird egg is expected to fetch 30,000 GBP when it features in Christie's “Travel, Science and Natural History” sale, which is to be held on April 24, 2013 in London. (Photo by Oli Scarff)

Workers sort freshly-painted Easter eggs at the Lueck poultry farm on April 7, 2011 in Sommerkahl near Aschaffenburg, Germany. The farm is currently working 24-hour shifts to meet demand for its brightly-coloured eggs two weeks before Easter. (Photo by Ralph Orlowski/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)