Family Donation by Si Thu Ye Myint (Myanmar, Winner). Myin Twin village in upper Myanmar. (Photo by Si Thu Ye Myint/Sony World Photography)

A three-seater Toyota Kikai concept car is displayed during the 2016 CES trade show in Las Vegas, Nevada January 8, 2016. (Photo by Steve Marcus/Reuters)

Michael Kefalianos of Australia prepares backstage prior to the pre judging for the 2012 IFBB Australian Pro Grand Prix XII at The Plenary on March 17, 2012 in Melbourne, Australia. (Photo by Robert Cianflone/Getty Images)

A new LED light fixture is secured to the side of a lift as crews replace existing street lights August 1, 2011 in Las Vegas, Nevada. The new energy-efficient fixtures are expected to reduce the city's annual electricity use by eight million kilowatt hours, saving about USD 400,000. The city estimates the LEDs will last about 15 years, nine years longer than the current lights. Funding for the project comes from federal energy conservation bonds and an American Recovery & Reinvestment Act grant. The city plans to replace all of its 50,000 streetlights after more funding is secured. (Photo by Ethan Miller/Getty Images)

Annual celebration of Dinagyang festival of Iloilo, Philippines. (Photo by Raniel Jose Castañeda/Sony World Photography Awards)

Wildlife category, open shortlist. “Buffaloes and stars”. This picture, taken at Zimanga game reserve in KwaZulu-Natal, South Africa, used an in-camera multiple exposure, with the first lit for the buffaloes and the second focused on the stars. (Photo and caption by Andreas Hemb/2017 Sony World Photography Awards)

“Zeybeks”. That's Dance, Sunward and Zeybeks. (Photo by Hasan Baglar/2014 Sony World Photography Awards)

“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”