Assi Mbengue nibbles as she prepares for the start of Las Palmas' Carnival Queen ceremony in Las Palmas, Spanish Canary Island of Gran Canaria, February 24, 2017. (Photo by Borja Suarez/Reuters)

The lava of the Cumbre Vieja volcano reaches the door of a tattoo shop in La Laguna neighborhood, on the Canary Island of La Palma, Spain, December 14, 2021. (Photo by Borja Suarez/Reuters)

Kendall Jenner (R) attends Casamigos Halloween party at CATCH Las Vegas at ARIA Resort & Casino on October 27, 2018 in Las Vegas, Nevada. (Photo by Bryan Steffy/Getty Images for Casamigos)

A reveller dressed as “La Llorona” participates in a parade known as “La Calabiuza” on the eve of the Day of the Dead in Tonacatepeque, El Salvador on November 1, 2022. (Photo by Jose Cabezas/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A young man dressed as “La Llorona”, participates in a parade called “La Calabiuza” on the eve of the Day of the Dead in Tonacatepeque, El Salvador, November 1, 2019. (Photo by Jose Cabezas/Reuters)