While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A Filipino worker arranges roasted pigs which they sell in suburban Quezon city, Philippines on Tuesday, December 23, 2014. Roasted pig is popular during Filipino celebrations and traditionally served during a Christmas eve dinner called “Noche Buena” in this predominantly Roman Catholic nation. (Photo by Aaron Favila/AP Photo)

A couple stands next to a poster depicting Dutch politician Geert Wilders and Russian President Vladimir Putin kissing, at a metro station in Amsterdam April 3, 2016. (Photo by Cris Toala Olivares/Reuters)

A soldier from the South Korean army special forces breaks stone plates with her head during a martial arts demonstration for Memorial Day at Korea War Memorial Museum in Seoul, South Korea, Monday, June 6, 2016.(Photo by Ahn Young-joon/AP Photo)

A man poses for a photograph in front of a mural of Democrat US presidential nominee Hillary Clinton clad in a swimsuit bearing the colours of the US flag in West Footscray in Melbourne on July 30, 2016. An Australian mural of US presidential nominee Hillary Clinton in a revealing, stars and stripes swimsuit may be taken down, after it has reportedly been deemed offensive. (Photo by Paul Crock/AFP Photo)

Nigel Lamb from Great Britain, left, leading Juan Velarde of Spain, centre, and Martin Šonka of Czech Republic in the FAI Red Bull air race, Isle of Wight, UK on August 9, 2016. (Photo by Joerg Mitter/Red Bull/Global New/PA Wire)

As the sun rises, Gentoo penguins start their day on Wednesday, February 17, 2016, on Sea Lion Island, Falkland Islands. Sea Lion Island, which lies about 10 miles to the south of mainland East Falkland, is the southern most human-inhabited island of the more than 750 islands and islets of the Falkland Islands. (Photo by Jahi Chikwendiu/The Washington Post)

Cycling jerseys, part of a collection belonging to French cycling fan Gerald, hang from a line during the 4th stage of the Tour de France cycling race from Seraing in Belgium to Cambrai in France, July 7, 2015. Photographing the Tour de France cycling race comes with highs and lows: the buzz from capturing just the right image, the tedium of long journeys, the painstaking set-up of equipment, the breath-taking scenery. Reuters photographers have worked not only to capture the thrills and spills on the roads and mountain passes. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled through the Netherlands, Belgium and France. (Photo by Eric Gaillard/Reuters)