241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

An instructor from the Tianjiao Special Guard/Security Consultant Ltd. Co, smashes a bottle over a female recruit's head during a training session for China's first female bodyguards in Beijing January 13, 2012. (Photo by David Gray/Reuters)

Brazilian Marcelo Medeiros of Yamaha team in an accident during the fifith stage of the Rally Dakar 2016 between Jujuy, Argentina, and Uyuni, Bolivia, 07 January 2016. (Photo by Felipe Trueba/EPA)

A model wears a creation for Stephane Rolland's Spring-Summer 2016 Haute Couture fashion collection presented in Paris, Tuesday, January 26, 2016. (Photo by Francois Mori/AP Photo)

Hotel guides jump as they pose for pictures outside the Great Hall of the People during the opening session of the National People's Congress (NPC) in Beijing, China, March 5, 2016. (Photo by Aly Song/Reuters)

A Chinese bus ushers jump as she pose for a photograph on Tiananmen Square during a plenary session of the National People's Congress held at the Great Hall of the People in Beijing, Wednesday, March 9, 2016. (Photo by Andy Wong/AP Photo)

A face of a devotee covered with her cloth is pictured as she offers prayers to the rising sun during the "Chhat" festival in Kathmandu, Nepal November 18, 2015. Hindus in Nepal celebrate "Chhat", a four-day festival that honours the sun god by praying at sunrise and sunset and seeking blessings for ones family by giving offerings. (Photo by Navesh Chitrakar/Reuters)

Models walk the runway at the Maria Escote show during Madrid Fashion Week Fall/Winter 2015/16 at Ifema on February 10, 2015 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)