People participate in a pillow fight to mark International Pillow Fight Day in the Heroes' Square, in central Budapest, Hungary, Saturday, April 2, 2016. The Pillow Fight Day attracts tens of thousands people in more than 100 cities all over the World each year. ((Photo by Zoltan Balogh/MTI via AP Photo)

Peruvian shamans holding a poster of Russia's President Vladimir Putin perform a ritual of predictions for the new year at Morro Solar hill in Chorrillos, Lima, Peru, December 29, 2015. The ritual is an end-of-the-year tradition and the shamans called for world peace and wished good luck for the upcoming elections in Peru and the U.S. (Photo by Mariana Bazo/Reuters)

In this photo taken on Sunday, July 5, 2015, police officers walk along a giant poster to give an improved appearance, in downtown Ufa, Russia. Ufa will host SOC (Shanghai Cooperation Organization) and BRICS (Brazil, Russia, India, China and South Africa) summits July 7 to July 9, 2015. (Photo by Vadim Braydov/AP Photo)

Mahouts and their elephants display a poster during a campaign ahead of the August 7 referendum in Auytthaya province, north of Bangkok, Thailand, August 1, 2016. Officials across the country are drumming up campaigns to encourage voting on the draft constitution in a referendum on Sunday. (Photo by Chaiwat Subprasom/Reuters)

A woman walks past posters bearing the letter “Z” in the colours of the ribbon of Saint George, which has become a symbol of support for Russian military action in Ukraine, and reading “We are proud of Russia! We are not ashamed!” at a bus stop on Nevsky Prospekt in central Saint Petersburg on March 15, 2022. (Photo by AFP Photo/Stringer)

A runner in fancy dress participates in the Virgin London Marathon 2013 on April 21, 2013 in London, England. (Photo by Tom Dulat/Getty Images)

A protester holds a poster displaying the message “Get away UK” during an anti-British demonstration in the Iranian capital that resulted in a break in at the British Embassy on November 29, 2011 in Tehran, Iran. (Photo by FarsNews/Getty Images)

Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.