In this October 24, 2010 file photo, Canadian-born actress Pamela Anderson poses for photographers during a photocall to unveil a new advertisement in aid of People for the Ethical Treatment of Animals (PETA) in London to encourage people to go vegetarian. PETA turns 35 years old in 2015, is the largest animal rights group in world with 3 million members, and has done a lot with a little s*x, shock and celebrity. (Photo by Akira Suemori/AP Photo)