Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

A military guard carries flowers through the Cementerio Santa Ifigenia where the remains of former Cuban President Fidel Castro were entombed December 4, 2016 in Santiago de Cuba, Cuba. The tomb stands to the side of a memorial to the rebel soldiers killed in an attack that Castro led on Santiago's Moncada barracks on July 26, 1953, and in front of the mausoleum of Cuban national hero Jose Marti. (Photo by Chip Somodevilla/Getty Images)

Vivian Odhiambo, 24, frys samosas in the trading centre of Kogelo, west of Kenya's capital Nairobi, July 14, 2015. Odhiambo said, “Obama is our hero and we wait to welcome him back home again. We in Kogelo have witnessed general growth and we are proud of being associated with the Obamas”, she added. As U.S. President Barack Obama visits Kenya, a personal connection to his father's birthplace of Kogelo dominates a trip that Kenyans view as a native son returning home. Residents from a herdsman to a housewife share their views on what Obama has achieved and what they would like to see next. (Photo by Thomas Mukoya/Reuters)

A woman takes a picture of people posing in front of “Zinzow”, a “Transformers-inspired” sculpture constructed from scrap metal in Podgorica, July 22, 2014. Danilo Baletic, 22, makes sculptures of his childhood cartoon heroes, “Transformers”, from scrap metal. In the last two years he has made seven “Transformers” sculptures that are placed on the streets of Montenegro's capital Podgorica as part of an exhibition called “Transformers defending Podgorica”. (Photo by Stevo Vasiljevic/Reuters)

Soldier wear face masks prior to the Bastille Day parade Tuesday, July 14, 2020 on the Champs Elysees avenue in Paris. France are honoring nurses, ambulance drivers, supermarket cashiers and others on its biggest national holiday Tuesday. Bastille Day's usual grandiose military parade in Paris is being redesigned this year to celebrate heroes of the coronavirus pandemic. (Photo by Christophe Ena/AP Photo/Pool)

A mechanical horse-dragon made of wood and steel is presented to the public in Nantes, western France on August 26, 2014. This horse-dragon, created by the French artist Francois Delaroziere of “Les Machines de l'île” (The Machines of the Isle), is the hero of the show "Long Ma" which will be presented in Beijing on October 17, 2014 as part of the fiftieth anniversary of the relationship between France and China. (Photo by Jean-Sebastien Evrard/AFP Photo)

A four-year-old dog Nika stands next to an image of Cuba's revolutionary hero Ernesto “Che” Guevara in front of a flooded street in Havana, January 23, 2016. Havana's seafront Malecon continued to be slammed by massive waves that flooded parts of the seaside city on Saturday. As a result, Havana was confronting flooding as a cold front passes through the Caribbean island. The giant waves began washing up onto shore during sunrise. The waves have been accompanied by winds passing through at a speed between 35 and 50 km (21 to 31 miles) per hour. (Photo by Alexandre Meneghini/Reuters)