The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A Palestinian demonstrator jumps in the air during clashes with Israeli riot police on May 13, 2011 in the East Jerusalem neighbourhood of Issawiya, Israel. Palestinians began marking the “Nakba” or “catastrophe” which befell them following Israel's establishment in 1948. (Photo by Uriel Sinai/Getty Images)

An Israeli girl in costume, celebrates the Jewish festival of Purim on March 5, 2004, in Tel Aviv, Israel. The Festival commemorates the rescue of Jews from genocide in ancient Persia.

Nopparat (R), a 24-year-old transgender, and a Buddhist monk (L) wait to speak to officers during an army draft held at a school in Bang Na in Bangkok April 3, 2015. Thai men over 21 must serve in the army. Those who volunteer serve six months, but others choose the annual lottery, which goes on for 10 days in recruitment centres around Thailand. Only those not considered physically capable of service, the mentally ill and those who have significantly altered their physical appearance, such as transgenders, are exempt. Picture taken April 3, 2015. (Photo by Athit Perawongmetha/Reuters)

People help a wounded person after Yishai Schlissel, an ultra-Orthodox Jew, attacked people with a knife during a gay pride parade in Jerusalem on Thursday, July 30, 2015. Schlissel lunged into a group of revelers leading Jerusalem's annual gay pride parade and stabbed several of them Thursday evening as they marched in the holy city, Israeli police and witnesses said. (Photo by Sebastian Scheiner/AP Photo)

Young Palestinians form an obstacle to be jumped over during a military-style exercise graduation ceremony organised by the Hamas movement, in Gaza City August 5, 2015. Thousands of young Palestinians joined Hamas military-style summer camps during school vacation in the Gaza Strip to prepare them to “confront any possible Israeli attack”, organisers said. (Photo by Suhaib Salem/Reuters)

A Palestinian man sits on a damaged car following Israeli airstrikes on Jabaliya refugee camp, northern Gaza Strip, Thursday, May 20, 2021. Heavy airstrikes pummeled a street in the Jabaliya refugee camp in northern Gaza, destroying ramshackle homes with corrugated metal roofs nearby. The military said it struck two underground launchers in the camp used to fire rockets at Tel Aviv. (Photo by Khalil Hamra/AP Photo)