While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A girl swims in floodwaters in Malaysia' s northeastern town of Rantau Panjang, which borders Thailand, on January 5, 2017 Floods in two northeast Malaysian states have now forced almost 23,000 people from their homes and extra relief centres have been opened, rescue officials said on January 4. (Photo by Mohd Rasfan/AFP Photo)

A prisoner from the Pedrinhas prison is carried to receive medical help after he was injured during a fight between rival gangs inside the jail, in Sao Luiz, capital of Maranhao state, January 8, 2014. The recent posting on a major Brazilian news website of a video filmed last December 17 by Pedrinhas prisoners of the decapitated and tortured bodies of rival inmates inside the jail has highlighted some of the problems present in the country's prison system which houses nearly twice as many prisoners as its capacity, according to official statistics. (Photo by Douglas Cunha/Reuters/O Estado do Maranhão)

Female North Korean traffic police officers gather in front of bronze statues of the late leaders Kim Il Sung and Kim Jong Il to pay their respects in Pyongyang, North Korea on Saturday, February 16, 2013. North Koreans turned out to commemorate what would have been the 71th birthday of Kim Jong Il who died on December 17, 2011. (Photo by David Guttenfelder/AP Photo)

A girl jumps over a campfire while celebrating Ivan Kupala Night, a traditional Slavic holiday not far from Kiev on July 6, 2013. During the celebration, originating in pagan times, people plait wreaths, jump over fires, and swim naked. (Photo by Sergei Supinsky/AFP Photo)