While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

People dressed as zombies participate in a parade for World Zombie Day 2016 in London's West End, Britain on October 9, 2016. (Photo by Splash News and Pictures)

A participant of “Bread Procession of the Saint”, takes part in the ceremony in honor of Domingo de La Calzada Saint (1019-1109) who helped poor people and pilgrimage, in Santo Domingo de La Calzada, northern Spain, Wednesday, May 11, 2016. Every year during spring season, “Las Doncellas” (White Virgins), hold on their head a basket cover with white cloth while they walk past along of this old village in honor of the saint. (Photo by Alvaro Barrientos/AP Photo)

A Saudi soldier fires a mortar towards Houthi movement position, at the Saudi border with Yemen April 21, 2015. (Photo by Reuters/Stringer)

Girls ride on a donkey cart with grass for animals on the outside of Nangarhar province, Afghanistan May 19, 2015. (Photo by Reuters/Parwiz)

An art installation formed with milk churns, made by land art artist Gerard Benoit a la Guillaume, is seen at the Chenau de Mayen in the resort of Leysin, Switzerland August 7, 2015. More than 80 milk churns were placed between the Tour d'Ai and the Tour de Mayen summits at an altitude of 2,000 meters (6,561 feet) above sea level under the direction of the artist, to be photographed for his ongoing art project entitled “Milk churns without borders”. (Photo by Denis Balibouse/Reuters)

An Indian girl dressed in traditional attire reacts to camera as she watches a cultural performance during Lohri festival in Jammu, India, Monday, January 13, 2014. Lohri is a celebration of the winter solstice observed by Hindus and Sikhs in northern India. (Photo by Channi Anand/AP Photo)

An Indonesian woman known as Linda (C) is helped by two Sharia officials after being caned for spending time in close proximity with a man who is not her husband, which is against Sharia law, in Banda Aceh on February 2, 2017. Aceh is the only province in the world's most populous Muslim-majority country that imposes sharia law. People can face floggings for a range of offences – from gambling, to drinking alcohol, to gay sеx. (Photo by Chaideer Mahyuddin/AFP Photo)