Model feebee poses as part of art installation “Dazzle room” made by artist Shigeki Matsuyama at Room 32 fashion and design exhibition in Tokyo, Friday, February 19, 2016. Matsuyama's installation features a strong contrast of black and white, which he learned from dazzle camouflage used mainly in World War I, in Tokyo, Friday, Feb. 19, 2016. (Photo by Shuji Kajiyama/AP Photo)

A man presents a self-made robot that local media reported is able to carry a person, in Heihe, Heilongjiang province, China, April 5, 2017. (Photo by Reuters/China Daily)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A demonstrator with face painted in the colours of the Palestinian flag protests outside the Israeli Embassy in west London July 26, 2014. Foreign ministers from the United States, Europe and the Middle East called on Saturday for an extension of the 12-hour ceasefire between Israel and Hamas in the Gaza Strip, French Foreign Minister Laurent Fabius said. (Photo by Luke MacGregor/Reuters)

Performers wearing 19th century French military uniforms fire their weapons as they attack Allied forces during a reenactment of the Battle of the Nations, in a field in the village of Markkleeberg near Leipzig October 20, 2013. The east German city of Leipzig commemorated the 200th anniversary of the largest battle of the Napoleonic Wars on Sunday by reenacting the Battle of the Nations, with 6,000 military-historic association enthusiasts from all over Europe. The decisive encounter in which tens of thousands of soldiers were killed, took place from October 17-19, 1813, just outside of Leipzig. At the height of the hostilities Napoleon fielded more than 200,000 men against an Allied force of some 360,000 soldiers which included troops from Russia, Austria, Prussia and Sweden. (Photo by Fabrizio Bensch/Reuters)

A fuel rod is inserted into a reactor vessel inside the No. 1 reactor building at Kyushu Electric Power's Sendai nuclear power station in Satsumasendai, Kagoshima prefecture, Japan, July 8, 2015. Kyushu Electric Power Co started loading uranium fuel rods into a reactor on Tuesday, marking the first attempt to reboot Japan's nuclear industry in nearly two years after the sector was shutdown following the 2011 Fukushima disaster. (Photo by Issei Kato/Reuters)

An Afghan policeman stands guard as smoke and flames rise from the site of a huge blast struck near the entrance of Kabul's international airport, in Kabul on August 10, 2015. A huge blast struck near the entrance of Kabul's international airport on August 10 during the peak lunchtime period, officials said, warning that heavy casualties were expected. “The explosion occurred at the first check point of Kabul airport”, said deputy Kabul police chief Sayed Gul Agha Rouhani. (Photo by Shah Marai/AFP Photo)

St Louis County police officers arrest an anti-police demonstrator in Ferguson, Missouri August 10, 2015. Dozens of protesters were arrested on Monday afternoon after blocking rush-hour traffic on Interstate 70 a few miles (km) from Ferguson, Missouri, during demonstrations over the police shooting of an unarmed black man a year ago, according to a Reuters witness. (Photo by Lucas Jackson/Reuters)