Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Women wearing traditional hats, known as a non la, sell fruits in Hoi An, Vietnam April 4, 2016. The non la hats are made of readily available materials such as palm leaves, tree bark and bamboo and are visible everywhere in the city, a UNESCO World Heritage site. Hoi An's history as a busy trading port is evident throughout its architecture, a mix of eras and styles, with traditional wooden Vietnamese houses, Chinese temples and French colonial buildings. (Photo by Jorge Silva/Reuters)

Libyan forces allied with the U.N.-backed government fire weapons during a battle with IS fighters in Sirte, Libya, July 21, 2016. (Photo by Goran Tomasevic/Reuters)

A devotee takes a holy bath at the Balaju Baise Dhara (22 water spouts) during the Baishak Asnan festival in Kathmandu April 4, 2015. Devotees believe that the water from these stone spouts, which is collected from the catchment area of the Nagarjun forest behind the spouts, will cure pains and skin diseases. (Photo by Navesh Chitrakar/Reuters)

A man presents a self-made robot that local media reported is able to carry a person, in Heihe, Heilongjiang province, China, April 5, 2017. (Photo by Reuters/China Daily)

AP photographer Anja Niedringhaus laughs as she attends a swimming event at the 2004 Olympic Games in Athens, August 21, 2004. Niedringhaus, a veteran Associated Press photographer who had covered wars around the world was shot dead and another reporter was wounded on April 4, 2014 when an Afghan policeman opened fire on them in eastern Afghanistan, the news agency said. (Photo by Reuters/Staff)

A girl presents the new Oktoberfest beer festival mug in a Oktoberfest tent in Munich, southern Germany, on August 21, 2014. The world famous beer festival Oktoberfest will takes place from September 20 to October 5, 2014. (Photo by Christof Stache/AFP Photo)

Peruvian shamans holding a figure of a Nino Jesus (Child Jesus) and a snake perform a ritual at the Rimac river to fight the negative effects of the Nino weather phenomena over Nature, in Lima, October 1, 2015. (Photo by Mariana Bazo/Reuters)